Top News
Report: PLAs Drove 28% Of Google Non-Brand Ad Clicks In Q4
Jan 16, 2013 at 3:51pm ET by Ginny Marvin
Google Product Listing Ads generated 28% of Google non-brand clicks in Q4 according to RKG’s latest Digital Marketing Report released today. PLA CPCs were 26% lower than CPCs for competitive text ads. RKG also found a larger than average gap between bids and actual CPCs for PLAs, suggesting competition is still relatively light. Product Listing Ads [...]
________________________________________
Up Close With Facebook Graph Search
Jan 15, 2013 at 4:38pm ET by Danny Sullivan
We’ve covered the launch of Facebook Graph Search, explored how it differs from Google search but now it’s time for the hands-on. Come along for a tour of how it works. Sign-Up & Wait To get started, you have to sign-up, where you’ll be added to a waiting list. There’s no particular ETA of when [...]
________________________________________
SEO For Facebook Graph Search? Facebook Has Some Tips
Jan 15, 2013 at 3:04pm ET by Matt McGee
With today’s announcement of the new Facebook Graph Search, many business owners will eventually be wondering, “How do I make sure my business gets found in Facebook search?” Never fear: Facebook itself has already shared a few tips to help make that happen. We’ll get to that below, but first a quick bit of background [...]
________________________________________
How The New Facebook Search Is Different & Unique From Google Search
Jan 15, 2013 at 2:22pm ET by Danny Sullivan
At long last, Facebook’s search challenge to Google has arrived. But it has arrived in a much different format than many expected. Indeed, Facebook’s not using its data to provide a better search than Google. Facebook is providing a new type of search that you simply can’t do on Google or anywhere else. The Connections [...]
________________________________________
Facebook Graph Search Arrives To Challenge Google, Yelp, Foursquare & Others
Jan 15, 2013 at 1:23pm ET by Matt McGee
After largely ignoring that little white box at the top of its interface for years, Facebook is finally getting serious about search. The company announced today a new experience that it’s calling Facebook Graph Search. It relies heavily on “Likes” and other connections to determine what to show as the most relevant search results for [...]
________________________________________
77 Percent Of Online Health Seekers Start At Search Engines [Pew Study]
Jan 15, 2013 at 12:05am ET by Matt McGee
Although there’s long been a debate over the accuracy of health information online, many U.S. Internet users aren’t hesitant to use the Web when they want answers to health-related questions. And rather than dedicated health sites, the vast majority of them begin their research at a search engine. A new study out tonight from the [...]
________________________________________
Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land
Jan 14, 2013 at 4:13pm ET by Matt McGee
It’s a pleasure to announce the two newest members of our Third Door Media editorial team: AJ Kohn and Ginny Marvin. Ginny joins us as a Contributing Writer and will focus primarily on covering paid advertising topics — paid search on Search Engine Land and paid social media/display advertising on Marketing Land, for example. When [...]
________________________________________
Wayback Machine Now Has 240 Billion URLs
Jan 14, 2013 at 7:01am ET by Gary Price
The Wayback Machine from the Internet Archive, one of the most useful and important Internet research tools, recently reached a major milestone. In a blog post, archive founder Brewster Kahle announced that The Wayback Machine now provides access an index containing more than 240 billion URLs (about five petabytes of data), with archived pages dating [...]
________________________________________
RIP Aaron Swartz, One Of The Earliest Google Bloggers
Jan 12, 2013 at 2:35pm ET by Danny Sullivan
I was saddened to see the news that Aaron Swartz had committed suicide. Such a tragedy. Swartz is known for a wide-range of things, such as helping create Reddit, RSS and being an internet activist. But I remember him most as one of the earliest Google bloggers. The Google Weblog went up on March 17, [...]
________________________________________
Why Asking StumbleUpon To Remove Your Links Is Dumb
Jan 11, 2013 at 11:53am ET by Danny Sullivan
Turns out, StumbleUpon is getting regular requests each week from people asking for it to remove links to their sites, people who are worried that being linked to from a popular and long-standing social media sharing site is somehow hurting them with Google. The linksanity sadly continues. Every since Google stepped up its attack on [...]
________________________________________
Analyst: Mobile Continues To Take Share From Desktop Search
Jan 11, 2013 at 10:20am ET by Greg Sterling
Later today comScore will release its US search market share numbers for December 2012. Based on early release information from Wall Street analysts this is what the numbers will be: Google: 66.7 percent (vs. 67 percent in November) Bing: 16.3 percent (vs. 16.2 percent in November) Yahoo: 12.2 percent (vs. 12.1 percent in November) Ask: [...]
________________________________________
EU Antitrust Chief: Google “Diverting Traffic” & Will Be Forced To Change
Jan 10, 2013 at 1:12pm ET by Danny Sullivan
While saying he’s “still investigating,” the head of the European Union’s antitrust regulatory body has told the Financial Times that he’s convinced Google is “diverting traffic” and that it will be forced to change its results. From the FT interview: “We are still investigating, but my conviction is [Google] are diverting traffic,” Mr. Almunia told the [...]
________________________________________
Reports: Tablet Paid-Search Spend Surpasses Smartphones
Jan 10, 2013 at 10:55am ET by Greg Sterling
Two reports out this morning from Marin Software and IgnitionOne capture a range of Q4 paid search ad spending data. For purposes of this article I’m going to focus only on the mobile component of the reports. Both show paid search spending on tablets surpassing smartphones. The IgnitionOne report, focused on the US market, shows [...]
________________________________________
Survey Shows Americans Confused By How Google, Facebook Make Money
Jan 9, 2013 at 10:14am ET by Greg Sterling
A new survey from Harris Interactive on behalf of The Search Agency finds, among other things, that large numbers of people in the US don’t really understand how Facebook and Google make money. The online survey was conducted in August 2012 with a sample of just over 2,000 adults. The Search Agency (via Harris) asked [...]
________________________________________
Google, Mobile Search And The Paradox Of Competition
Jan 8, 2013 at 12:28pm ET by Greg Sterling
How much does Google figure into the “future of search,” whose advances will largely be determined by mobile and non-traditional devices? That’s a hard question to answer. On the one hand Google is one of the biggest (if not the biggest) brand in the world, with almost unlimited resources to develop technology or buy companies [...]
________________________________________
Google Is Hiring Someone To Find Ways To Make You Want To Search While Signed-In
Jan 8, 2013 at 9:09am ET by Barry Schwartz
Google is hiring a new product marketing manager for search with one of the key goals being to find ways to get people to sign-in while they search. The job description says: As Product Marketing Manager within the search growth team, you will be responsible to developing plans, creatives, campaigns and programs to increase the [...]
________________________________________
Google Fixes Definition URLs, Makes Them Clickable Links
Jan 8, 2013 at 9:05am ET by Danny Sullivan
When Google introduced a new format last month for the definitions it sometimes shows at the top of its search results, something was missing. The source URL wasn’t a clickable link. That’s now been fixed. Here’s an example, the definition box that Google shows for a “define speed of light” search: The URL shown under [...]
________________________________________
Library Of Congress Struggling To Make A Searchable Twitter Archive
Jan 7, 2013 at 8:02am ET by Matt McGee
The Library of Congress is still working on plans to create a searchable archive of nearly every public tweet ever sent, but the challenges inherent in that task are making it a slow process. Understandably so, considering the substantial growth in tweets in recent years; the LoC is essentially trying to tame a very rapidly [...]
________________________________________
The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps
Jan 5, 2013 at 10:32pm ET by Danny Sullivan
On Friday, Windows Phone users supposedly found themselves unable to access Google Maps. But Google said it made no sudden change on its end to cause this. What happened? It seems likely many people simple noticed for the first time long-standing redirection that Google had in place for those not using Android or iOS devices. Windows Phone [...]
________________________________________
From Praise To Outrage: Reactions To Google’s Antitrust Settlement
Jan 4, 2013 at 2:54pm ET by Greg Sterling
The post-mortem analysis of Google’s antitrust settlement happened very quickly yesterday and this morning with some journalists and analysts concluding that factors other than the law were responsible behind the scenes. For example, Politico asserts it was largely “a calculated and expensive charm offensive” (lobbying) that drove the outcome yesterday. An even more absurd analysis argues that [...]
Report: PLAs Drove 28% Of Google Non-Brand Ad Clicks In Q4
Jan 16, 2013 at 3:51pm ET by Ginny Marvin
Google Product Listing Ads generated 28% of Google non-brand clicks in Q4 according to RKG’s latest Digital Marketing Report released today. PLA CPCs were 26% lower than CPCs for competitive text ads. RKG also found a larger than average gap between bids and actual CPCs for PLAs, suggesting competition is still relatively light. Product Listing Ads [...]
________________________________________
Up Close With Facebook Graph Search
Jan 15, 2013 at 4:38pm ET by Danny Sullivan
We’ve covered the launch of Facebook Graph Search, explored how it differs from Google search but now it’s time for the hands-on. Come along for a tour of how it works. Sign-Up & Wait To get started, you have to sign-up, where you’ll be added to a waiting list. There’s no particular ETA of when [...]
________________________________________
SEO For Facebook Graph Search? Facebook Has Some Tips
Jan 15, 2013 at 3:04pm ET by Matt McGee
With today’s announcement of the new Facebook Graph Search, many business owners will eventually be wondering, “How do I make sure my business gets found in Facebook search?” Never fear: Facebook itself has already shared a few tips to help make that happen. We’ll get to that below, but first a quick bit of background [...]
________________________________________
How The New Facebook Search Is Different & Unique From Google Search
Jan 15, 2013 at 2:22pm ET by Danny Sullivan
At long last, Facebook’s search challenge to Google has arrived. But it has arrived in a much different format than many expected. Indeed, Facebook’s not using its data to provide a better search than Google. Facebook is providing a new type of search that you simply can’t do on Google or anywhere else. The Connections [...]
________________________________________
Facebook Graph Search Arrives To Challenge Google, Yelp, Foursquare & Others
Jan 15, 2013 at 1:23pm ET by Matt McGee
After largely ignoring that little white box at the top of its interface for years, Facebook is finally getting serious about search. The company announced today a new experience that it’s calling Facebook Graph Search. It relies heavily on “Likes” and other connections to determine what to show as the most relevant search results for [...]
________________________________________
77 Percent Of Online Health Seekers Start At Search Engines [Pew Study]
Jan 15, 2013 at 12:05am ET by Matt McGee
Although there’s long been a debate over the accuracy of health information online, many U.S. Internet users aren’t hesitant to use the Web when they want answers to health-related questions. And rather than dedicated health sites, the vast majority of them begin their research at a search engine. A new study out tonight from the [...]
________________________________________
Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land
Jan 14, 2013 at 4:13pm ET by Matt McGee
It’s a pleasure to announce the two newest members of our Third Door Media editorial team: AJ Kohn and Ginny Marvin. Ginny joins us as a Contributing Writer and will focus primarily on covering paid advertising topics — paid search on Search Engine Land and paid social media/display advertising on Marketing Land, for example. When [...]
________________________________________
Wayback Machine Now Has 240 Billion URLs
Jan 14, 2013 at 7:01am ET by Gary Price
The Wayback Machine from the Internet Archive, one of the most useful and important Internet research tools, recently reached a major milestone. In a blog post, archive founder Brewster Kahle announced that The Wayback Machine now provides access an index containing more than 240 billion URLs (about five petabytes of data), with archived pages dating [...]
________________________________________
RIP Aaron Swartz, One Of The Earliest Google Bloggers
Jan 12, 2013 at 2:35pm ET by Danny Sullivan
I was saddened to see the news that Aaron Swartz had committed suicide. Such a tragedy. Swartz is known for a wide-range of things, such as helping create Reddit, RSS and being an internet activist. But I remember him most as one of the earliest Google bloggers. The Google Weblog went up on March 17, [...]
________________________________________
Why Asking StumbleUpon To Remove Your Links Is Dumb
Jan 11, 2013 at 11:53am ET by Danny Sullivan
Turns out, StumbleUpon is getting regular requests each week from people asking for it to remove links to their sites, people who are worried that being linked to from a popular and long-standing social media sharing site is somehow hurting them with Google. The linksanity sadly continues. Every since Google stepped up its attack on [...]
________________________________________
Analyst: Mobile Continues To Take Share From Desktop Search
Jan 11, 2013 at 10:20am ET by Greg Sterling
Later today comScore will release its US search market share numbers for December 2012. Based on early release information from Wall Street analysts this is what the numbers will be: Google: 66.7 percent (vs. 67 percent in November) Bing: 16.3 percent (vs. 16.2 percent in November) Yahoo: 12.2 percent (vs. 12.1 percent in November) Ask: [...]
________________________________________
EU Antitrust Chief: Google “Diverting Traffic” & Will Be Forced To Change
Jan 10, 2013 at 1:12pm ET by Danny Sullivan
While saying he’s “still investigating,” the head of the European Union’s antitrust regulatory body has told the Financial Times that he’s convinced Google is “diverting traffic” and that it will be forced to change its results. From the FT interview: “We are still investigating, but my conviction is [Google] are diverting traffic,” Mr. Almunia told the [...]
________________________________________
Reports: Tablet Paid-Search Spend Surpasses Smartphones
Jan 10, 2013 at 10:55am ET by Greg Sterling
Two reports out this morning from Marin Software and IgnitionOne capture a range of Q4 paid search ad spending data. For purposes of this article I’m going to focus only on the mobile component of the reports. Both show paid search spending on tablets surpassing smartphones. The IgnitionOne report, focused on the US market, shows [...]
________________________________________
Survey Shows Americans Confused By How Google, Facebook Make Money
Jan 9, 2013 at 10:14am ET by Greg Sterling
A new survey from Harris Interactive on behalf of The Search Agency finds, among other things, that large numbers of people in the US don’t really understand how Facebook and Google make money. The online survey was conducted in August 2012 with a sample of just over 2,000 adults. The Search Agency (via Harris) asked [...]
________________________________________
Google, Mobile Search And The Paradox Of Competition
Jan 8, 2013 at 12:28pm ET by Greg Sterling
How much does Google figure into the “future of search,” whose advances will largely be determined by mobile and non-traditional devices? That’s a hard question to answer. On the one hand Google is one of the biggest (if not the biggest) brand in the world, with almost unlimited resources to develop technology or buy companies [...]
________________________________________
Google Is Hiring Someone To Find Ways To Make You Want To Search While Signed-In
Jan 8, 2013 at 9:09am ET by Barry Schwartz
Google is hiring a new product marketing manager for search with one of the key goals being to find ways to get people to sign-in while they search. The job description says: As Product Marketing Manager within the search growth team, you will be responsible to developing plans, creatives, campaigns and programs to increase the [...]
________________________________________
Google Fixes Definition URLs, Makes Them Clickable Links
Jan 8, 2013 at 9:05am ET by Danny Sullivan
When Google introduced a new format last month for the definitions it sometimes shows at the top of its search results, something was missing. The source URL wasn’t a clickable link. That’s now been fixed. Here’s an example, the definition box that Google shows for a “define speed of light” search: The URL shown under [...]
________________________________________
Library Of Congress Struggling To Make A Searchable Twitter Archive
Jan 7, 2013 at 8:02am ET by Matt McGee
The Library of Congress is still working on plans to create a searchable archive of nearly every public tweet ever sent, but the challenges inherent in that task are making it a slow process. Understandably so, considering the substantial growth in tweets in recent years; the LoC is essentially trying to tame a very rapidly [...]
________________________________________
The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps
Jan 5, 2013 at 10:32pm ET by Danny Sullivan
On Friday, Windows Phone users supposedly found themselves unable to access Google Maps. But Google said it made no sudden change on its end to cause this. What happened? It seems likely many people simple noticed for the first time long-standing redirection that Google had in place for those not using Android or iOS devices. Windows Phone [...]
________________________________________
From Praise To Outrage: Reactions To Google’s Antitrust Settlement
Jan 4, 2013 at 2:54pm ET by Greg Sterling
The post-mortem analysis of Google’s antitrust settlement happened very quickly yesterday and this morning with some journalists and analysts concluding that factors other than the law were responsible behind the scenes. For example, Politico asserts it was largely “a calculated and expensive charm offensive” (lobbying) that drove the outcome yesterday. An even more absurd analysis argues that [...]
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