Innovative SEO : Now An Inbound Marketer

Well, Yes, New Year greeting message does not go well with the Title, but then it’s the reality :(Since you are reading this blog that means that some way you are connected with SEO Industry and you might be shock or surprised but the truth is, YES, SEO is going to die in 2013.

So, What’s Next ?
Well, Death is not the end but a new beginning, and that’s what applies to SEO. With major update of Google Panda & Google Penguin, the old school SEO techniques will not going to play anymore. Google has changed the rule & make it stricter to offer quality & relevant results to its user. All those Back link game of Article submission, Press Release & Directory submission are slowly getting replaced with Citation, Social signals & mentions.

Ah ? So, What exactly changed? Well, the way SEO was done has been changed, the way Online promotion done is going to change in 2013 & Industry refer it as “Inbound Marketing”.
What is Inbound Marketing ?

·         Inbound Marketing is about earning a visitor with interesting content useful to visitors.

·         Its about getting found & not about shouting on the face.

·         And when we say, content, it widen its definition and includes, Text, Image, Video, Info-graphics, Flash, Audio, anything form of inf

In 2013, Its all about earning visitor & with series of update I can sense with Google, it requires holistic approach for Online Marketing,

3 Predictions about Online Marketing in 2013

1.    Now only SEO, Only SEM or Only SMO will not work to make campaign successful. One needs to expand their skills in all these areas to be successful in Online medium.

2.    In 2013, the goal of marketing will to be to “get found” by customers when they are looking, not “get in their face”. Marketers need to transform from “telling & selling” action plan to “building relationship” goals.

3.    Inbound Marketers will be In-demand, Individual skill experts needs to enhance their skill to survive in this Online Industry.

And so, I predict that, it’s a death of SEO and if you are an SEO expert, its high time you adapt to “Inbound Marketing” to survive till the next change :)

Anything missed out, then please share in comments? Would love to know your opinion about Death of SEO ? Do you guys agree with me?