Tuesday, 22 January 2013

Google Tag Manager

Google Tag Manager
If you have used different Google products like, Google Analytics, Google Adwords, Remarking, Conversion tracking then you must be knowing that, each time you want to experiment something or track something, you need to add a separate code on your website, and if you are working in a big organization then your trouble gets doubled, as you need to run around your project manager & then webmaster who manages the coding & server of your website & request them to add new code & all that. But now, thankfully, it will not be needed with Google Tag Manager.
Yes, One code snippet & you can track whatever you want to track with Google services without adding any additional code to your website. That’s what Google Tag Manager is all about. In a recent announcement, Google shared that,
Google Tag Manager is a free tool that consolidates your website tags with a single snippet of code and lets you manage everything from a web interface. You can add and update your own tags, with just a few clicks, whenever you want, without bugging the IT folks or rewriting site code. It gives marketers greater flexibility, and lets webmasters focus on other important tasks

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