Detailed Course Break-up

Detailed Course Break-up

Day	Contents
Day 1	SEO BASICS Basis - SEO SEO Tutorial SEO Introduction Domain Name Selection Google Search Tips Search Tips for SEO SERP Ranking Page Rank(Google) Keywords Keyword Research Tools Google SEO Tools Keyword Research Competition Analysis Find Good Keywords SEO Localization SEM BASICS Basis – SEM Localization of SEM Difference B/W SEO & SEM
Day 2	ON Page Optimization Domain Names SEO File Names SEO Title Optimization SEO Meta Tags SEO Header Tags SEO Anchor Text SEO Image Optimization SEO SEO Footer Internal Links External Links Inbound & outbound Links Robot.txt HTML Validation CSS Validation Sitemap Creation OFF Page Optimization URL Submission Directory Submission Article Submission Press Release Social Networking Social Bookmarking Social Media Sites Blogs Creation | Posting | Comments Forum Creation | Posting | Comments Profile Creation Back links Sharing Classifieds SEO - Overview Google Adwords – Over view Google Places – Over View Google Analytics – Over view

SCOPE OF SEO

Search engine optimization (SEO) is a set of rules and techniques aimed at improving the SERP rank of the web pages of a website. SEO is a part of Internet Marketing. About 60% of the searches done in the search engine are unique. And now-a-days the usage of search engines has increased a lot. So we optimize our web pages in the search engine.

The first process is keyword research. Now, people conduct keyword research for a variety of reasons, utilize different tools, and even employ more than one methodology. We have used several methodologies for keyword research. Search engine optimization has to incorporate a survey of keywords at some level so as to define a query space. If we cannot describe the query space that we are optimizing for, we cannot optimize very well (but we can still optimize for the long tail of search).

Another process is the assessment of assets and resources. It is important to list how many Web sites need to be worked and what online resources should be optimized. It’s not mere

“linking resources” but rather ALL resources: Web design, promotional tools, widgets, forums, blogs, services, etc.

The next process is the site review. There is no one correct method for performing a site review but certainly we want to offer a very thorough review, outlining what are the strengths and weaknesses and proposing changes, additions, or deletions which may help the search engine optimization process. Site reviews are one of the most critical components of search engine optimization. There can be a chance for stumbling without keyword research but we cannot move without a site review.

Another process is the intervention — essentially the process by which it is described the changes that are required to make them.

The link building process — The link building process does not have to be time consuming — it just needs to be efficient.

The evaluation is preliminary to the monitoring process. Many SEOs don’t formally evaluate the work they’ve done prior to monitoring because it’s almost second nature. We closely follow up and monitor couple of times before we are done with an evaluation.