Search Engine Optimization
· Top 10 Ranking Solutions
· SEO Activities & Process
· On-Page SEO Tricks
· Off-Page SEO Tricks
· Mobile SEO
· Regional SEO Services
· Local SEO Services
Top 10 Ranking Solutions
Want your site to be noticed, make sure that your site stands in the top 10 rankings in the top search engines like that of Google, MSN / Bing, Yahoo etc. With 48% users utilizing the services, Google is the site where we focus the most. Getting top positions in the Google would ensure that you are going to get good rankings on the other sites as well. Our Company tries to utilize the right technology, skill set and technical knowhow of providing SEO services, in a cost effective manner in helping you get the best results.
How do we ensure Top Ranking for our clients?
· Focus on Good content - Good content is the path leading your site to the topmost rank in the Search Engine Ranking. The content of your site should be original so that it gets the highest priority.
· Effective link building - Your site is more likely to get a better ranking if it is linked with the other sites.
· Total time frame - For the completion of any Search Engine Optimization (SEO) Project, the required time varies between 3 to 10 months. As it depends on the competition in the themes which are targeted.
· Keywords: key to your business - There are a few keywords that are very important for your business. Preparing their lists and then analyzing the targeted ones is very important in getting your site ranked in the top 10. Therefore when you Hire an SEO expert, make sure that you are directly involved in the process of keywords research.
· Analyzing Competitors - The distinguished experts always keep a close watch on your competitors i.e. those who are in the fray of getting top 10 positions or are already on the top. This helps in keeping you abreast of these competitors positively.
· Regular Monitoring & Evaluation - Our work doesn’t get over once we have attained top 10 positions for you in the Search Engines as we regularly monitoring of your site through our above mentioned methods and keep on checking your site’s performance Search engines always keep on changing the rules and criteria for the ranking of the websites; therefore we focus on the constant growth of traffic and work in accordance with those changed rules and criteria.
Search Engine Optimization - our approach
Rankings and conversions are not easy to attain. They need a lot to be done, done continuously and with full efficiency. You can leave no stone unturned whether it is about improving traffic metrics, improvising social signals or aiming to attain high intent user-generated content. But you don’t have to worry about hundred things like this. We know what works and know how to handle it - the best way!
We’ll apply all the ethical practices to take you site to the first page so that you experience massive conversions to your site. Our India services comprise meticulously drawn and ever-evolving techniques and tools that help you stay ahead according to each and every search engine.
Check for our methodology and you would know how detailed we are:
Detailed Analysis:
First of all we attain full understanding over your business, the target audience, your competition, key strengths and services. Internet is an extremely competitive marketplace. Your business is facing competition from many other companies who belong to same product/service and are targeting your keywords to reach to your potential customers. Detailed analysis of your web presence, strengths and weaknesses helps us identify new opportunities and we accordingly develop strategies you. We also prepare a rank report on the top keywords to see where you are exactly positioned in search engines.
Target the Right Keywords
High Volume, Low Competition, Strong ROI It involves conducting thousands of researches to find out relevant keywords. The idea is to identify keywords that must bring higher rankings. Through processes of mining and sorting, appropriate keywords are selected that characterize high consequence, good potential & high traffic. We apply smart approaches in targeting keywords as it is unrealistic to try to rank for either too competitive keyword especially when heavyweight sites are vying for them.
Improve Site’s Accessibility
Great Redirects, Zero Errors & Load Speed. This involves checking your site in detail for errors, broken links, poor navigation and correcting the same. Errors in navigation system and broken (internal & external) links are like correct nameplates at wrong addresses. On the flip side, a good navigation system and website structure not only improves user operability but enables search engine spiders to properly crawl through site and index all its pages.
Increase Brand Awareness
Source Diversity, Social Mentions & Press Releases
Search engines testify those sites as high-value that attract a lot of natural traffic coming from diverse set of external sources. Social media mentions and press releases are significant approaches of doing the same. In nutshell, a smart digital marketing mix is applied to ascertain fruitful returns.
Add / Improve Vertical Details & Content
Add vertical details such as images, videos, blogs, news, press releases etc. to increase your site’s exposure and ratings. We help you develop multimedia campaign that complements your online strategies. Amplify video & blog popularity and try to generate high intent user generated content that has significant impact on search engine optimization. Regularly updated websites & blogs carrying high quality content receive preferential treatment by search engines. We focus to improve the topic relevance, viral-ity and keyword targeting of your content.
Social Signals
More Followers, Friends, Shares, Tweets, Votes & Social Engagements
Get your social media - Twitter, LinkedIn, FaceBook profiles indexed in all search engines. Apply smart tactics to increase visibility, exposure, followers, shares, tweets, re-tweets etc. The idea is to generate a lot talk around your brand and online presence. Every month we shall send you detailed report enlisting social media activities.
Data Analysis & Strategies
SEO campaigns need continuous evaluation and analysis. We will set up analytics reporting on your website and offer professional consultation and recommendations on how to utilize this data further. We will carefully examine all the relevant metrics and data related about your site’s visitors and determine what keywords and search engines are driving the most traffic and what changes need to be made to your site to increase relevant traffic and conversions.
Bring your website with successful search engine optimization to the top of Google
The first five or ten search results are the most sought after positions for any company when it comes to Google Search results and the most important in a SEO process. Studies have shown that users too display credibility and trust in the top ten results of Google search.
For this reason, a podium-finish in the organic index, i.e. in the natural results is of outstanding significance to the success of your website and the holy-grail for any SEO work process. A ranking in the top half of the first page means that your website gets more traffic and more activities (orders, leads, News letter subscription, etc.)
Our SEO work process is such that through various measures for on-site optimization, we make your website fit for the search engines.
Second, through our Search engine optimization services we implement comprehensive measures to off-page optimization (link building et al’), so that your website becomes highly-relevant for search engines and is considered important enough to be displayed among the top search results.
We adhere strictly to the search engine optimization guidelines established by Google and Honesty remains our bedrock in all the measures undertaken by us.
The steps on the Success Ladder:
Keyword and Competitive Analysis
In the keyword analysis, our experts analyze your site, your products or services. After this we create a detailed overview of the keywords including ranking evaluation. The keyword analysis is the basis of any SEO work process and without the correct keywords; profitable or successful ranking of your site cannot be achieved.
In competition analysis, we check your main competitors in terms of use of keywords and placement in the results pages of Google. On the basis of the defined keywords and the current competitive situation, we then determine a realistic projection, and create a customized offer.
Potential Estimate
A successful search engine optimization process begins with the analysis of your website to assess the potential future scenarios. With this analysis, we determine the actual state of your site and subsequent tests are conducted. The continuous monitoring is reported to you as we intend to keep you constantly updated with the progress of the project.
On-site Optimization
Modification in the content and page structure would form a part of the on-page optimization of your website. It is one of the prime factors responsible in taking your website among the top search results on Google. In Search engine optimization process, a thorough analysis of your website would be undertaken to find out the flaws, if any, and the required modifications will be done.
Off-site Optimization
The off-site optimization is a long program and includes all actions which are not influenced by changes in the technical program source code or editorial modifications. In the off-site optimization, which takes place outside of your website, it's about building your online presence through intelligent linking strategy with the help of topic and high-quality links and online PR. We also ensure, through reputation management that false statements or embarrassing content about your company is not highlighted in the search results. All these measures lead to a significant and sustained rise in your website's popularity and - in conjunction with the on-site optimization - to a significant increase in traffic.
Performance Analysis
Search engine optimization is not a one-off measure, but is an ongoing process. The measures undertaken would be recorded and analyzed right from the beginning. This would help in identifying the strengths and weaknesses of the process and appropriate actions would be taken for optimization. Through our reporting tools, all actions and results - such as the positions of the defined keywords on Google – would be available to you in a completely transparent and comprehensible manner.
Off Page Optimization
Off Page Optimization is most important phase of Internet Marketing Process. Off Page Process ensuring that your website/brand name has the better visibility as compare to your competitors. Smartly done Off Page Optimization give you chance not to only Internet Traffic while provide strong bonding with existing clients, healthy brand reputation for potential and design a forte of backlinks, Google PageRank, SERP and Strong Brand Image.
After completing SEO / On Page Optimization; “Off Page Optimization” is solution of your problem. During off page optimization process; we show the world that we are the reputed product/service provide in associated business industry with number of recommendations (backlinks) and available for service through social media presence.
Off Page Optimization – actually a technique which has been proved as most efficient approach for Internet Marketing/ Web Promotion/ Online Brand Reputation Management if its done by experienced and professional hands. “Off Page Optimization” is a bunch of techniques and its efficiency depend upon selection of Right Techniques at Right Time with Right Quantity.
Here are some techniques of “Off Page Optimization” approach–
Traditional Link Exchange
· Natural Link Building
A thematic link building provides you high popularity and internet traffic. Every business wants endorsements over its targeted market place doesn’t matter its offline or online. Natural Link Building process is highly compatible with search engine algorithms.
· High Page Rank Links
Pagerank means trust point to your website given by Google; its represent, how reliable you are? Pagerank algorithm depend upon pagerank of your backlinks up to a extent so Link over high pagerank webpage enhance creditability and reliability of your business website but, be careful, this techniques is very sensitive and should be done smartly otherwise complete off page process will be treated as forced by search engines.
· Reciprocal Link Building
Reciprocal linking has its own advantages of ease and cost, it may not give you any high page rank links but link will be at niche and thematic content from authentic super domain. Reciprocal Link Building is relatively cost effective techniques but treated as outdated these days.
· Paid Link Building
Google primary focus on to show relevant and quality sites for searchers; their success depends upon producing the best outcome of searched keyword. Google see people buying links as a threat to this. Someone with a poor 'spammy' site, but some may be “cash” behind this, could simply buy loads of links and gain a top position. It may be good for some site which already has good PR and niche content, but it isn't good for the searcher and therefore it isn't good for Google. This technique works at later stage of web promotion/ off page optimization.
· Contextual Link Building
Contextual link building (Link in between niche and thematic content, may be hyper of keyword from content) is treated as best link building approach among all of them; it is most effective; means of attaining link popularity with Google. CLB is expensive enough but an extremely potent technique of getting your rankings up.
· Blogroll Links
A Blog Roll is a list of links (Friends/Partner) that the webmaster likes. These links refer to other blogs or webpage. The blogroll link is usually included in the blog’s sidebar as a widget, which is the standard way to do it. Link may split your blogroll up into categories if you desire so. Blogroll links don’t contain link description but show at every page of that blog. An indexed blogroll link may give you more than one backlink to your website. A number of blog available which have hundreds of pages means may give you hundred backlinks.
· Banner Links
Banner links may be a powerful promotional tool for advertising your most important product/service. Using banner advertising is a valuable resource facilitate you for visibility and location at page; only drawback is, image don’t cache so you should give appropriate img tag to banner.
· Link at Competitor’s Back links
Link at competitor’s back links is upcoming link development technique for link creation which facilitates you for maximum backlink count. During this approach you have to collect all back links web pages of your competitor’s which hold position at top 10 pages of Google than approach them for link exchange. This technique will surely enhance your back link count but pagerank of these links will be very low or may be zero.
Submission Services / Search Engine Maximization (SEM)
· Directory
Submit your website to all the directories (business to business and business to customer) under thematic category. Directory Submission provide backlinks in search engines specially in yahoo and help to make targeted page indexed if its not. Because of directory submission you may get good SERP by targeted keyword.
· Blog Scrap/Blog Comment
Blogs comment is a really cost effective way to generate links over a page that has pagerank. Don't get this confused with blog spam. Blog spam involves leaving meaningless comments on un-thematic stranger’s blogs. Blog owners that used to monitor their blogs will likely just delete them or may already use controls that prevent spammers. This right approach for this technique is to first search relevant blog and then makes a meaningful comment. Again, look for high page rank blogs.
· Press Release
Write an appealing release for your business/product/service keeping in mind your visitors and submit it to press release sites with marketing tone. Press Release helps quickly publish your website over internet.
· Article Distribution
Write some appealing content about your product/Service/New Launches/ Corporate brand and submit this to various available articles directory. Articles should be informative and not too long. More the information you will give with consideration of keyword density to your article visitors more the chances your website been visited. Put your link in the resource section of author area to enhance quality link in your backlink kitty.
· XML Map
Create a Sitemap in .xml/.txt for the website. For this you can take the help of free sitemap generator tool. If you generate site map in *.xml format than it is compatible for all search engines while *.txt is only for yahoo. After creating the sitemap upload it on the root at website FTP and than submit it to the webmaster console of search engines. It will help identifying the deeper links by search engine spiders as a result more webpages of your website will be indexed.
· RSS Feed
If you have a website/blog you should generate an RSS feed from the entire content in XML format. This RSS feed will be updated automatically when you make any change at your website or your blog. Subscribers of your website/blog who are interested in updated content of your website will receive the updates via email.
· E-Book
Marketers have e-books written for highly searched topics on the internet or may be related to your business category, E book based on topics that solve or provide solutions of your problems. Reader who buys the e-book to distribute it to his circle for motivation or to get solution of your problem and you have marketers spreading it for the benefits of the sales generated from the links in the e-books.
· Classified
There is a bundle of free classified ads websites over internet. Posting ads with link on these websites is like to find particular droop in a sea of visitors' part; so create your link in such a way to attract attention of visitors and place them on such domains which help to navigate for creating desired result.
· Video
Video submission services give you backlink recognition faster and the better part is, it is video separate ranking in Google. Video submission process is cost effective and produces good results in term of backlinking and brand building. During this process you first upload video file in youtube or google video and than spread video URL everywhere over internet.
· Corporate Profile (.ppt/.pdf)
Corporate profile (ppt/pdf) submission process is very similer to Video submission. Here also; we first upload a file at supported platform and than spread file URL to internet.
· Job Posting
Job posting also provides backlink to your website. This is non-recommended off page techniques; during this process; you post a job (real/fake) at various job portals and get backlink. In this process; link will come from n/a page rank (most probably) but will cache/index soon due to huge traffic.
· Forum Post
Online Communities (forum) are very popular on internet. During your keyword search at reputed search engines specially Google and Yahoo, you will probably find forum result within top 10 results. Forum supports deep linking without an issue; Forums are considered as great, fun and easy link building method. There are 3 ways you can build links from forums. (1) Links at profile; (2) Links in Signature; (3) URL at post
Online Brand Visibility/ Social Media Optimization (SMO)
· Bookmarking
Social bookmarking sites are very good way to make his website bookmark at huge traffic oriented bookmark’s website. These contain very good home page PR, may be 7 or 8 or 9, and number of regular visitor visit these sites. Links put near to related niche content. Bookmarking techniques help to make indexed your webpage; drive traffic toward your webpage and may increase your search engine rank page.
· Lens Formation
Lens at squidoo is an informative webpage at squidoo portal; this webpage is called as lens. Squidoo facilitate you to represent information about your product/service/company with impressive images and overlook. Squidoo have descent internet traffic and qualitative lenses so link from there is treated as good quality link by top rank search engines.
· Testimonial Writing
Testimonial writing is a traditional link building technique which helps in domain maximization more. During this technique; you write few good lines about other website/blog and put your url with your name; This approach don’t support any keyword but provide strong backlink to you.
· Personal Blog
Personal blog is another indirect approach to promote a website through off page optimization process; during this process, you design a external blog and support your website via that blog. You put your link at thematic content in between the content and support key thoughts of your brands. Your customers also feel secure to find you online for support and updates.
· Wikipedia Post
Wikepedia is well known knowledge base of current time and information from wikipedia is considered as authentic and reliable. Post a informative article about engaged product/service with link of external blog (your personal/corporate blog; must be informative again) will enhance your credibility with quality back links and traffic as well but article at wikipedia could not considered as permanent because of very high quality parameters.
· Social Networking
Brand Promotion from Social Networking Platform are most effective tool for brand awareness and brand visibility online in Google Architecture -2010. Real Time Search and Google Caffeine are milestones which may be crossed by this easily. By this technique, you can communicate, aware and persuade your prospect clients/customers about your product feature/service benefits/your USP more of “How you are better than your competitors.” You will be directly connected with your clients and they will feel more secure with you because you are 24*7 accessible for support. You may create link in these 3 forms
· Brand Review
Brand review is traditional way of brand promotion. During this technique, you/your customer post nice and good lines about you/your brand name with targeted keyword. This technique influence new purchase for your brand by customer. Due to good traffic at such website, you will get frequent crawling and business leads.
These are “Off Page Optimization” techniques which will give success all around in 360 degree.
These are neither commonly used techniques nor only techniques while these are few droops of an ocean known as - Off Page Optimization.
SEO ON Page Factors
The most important things to focus on should be:-
Relevant Content
Without relevant content on a webpage page, no meaningful results on search engines are possible. Your website should carry unique and relevant content. Only unique content is interesting and adds value to the page and to the reader.
Important: Avoid duplicate content. For Google, it is important not to have the same information twice and three times in the index. This would adversely affect the quality of search results and lead to an exodus of users, to other search engines.
Title Tags
One of the most important on-page ranking factors is the page heading - the title tag. The title tag is displayed in search results as the title of each search result. For this reason, the title should be for both visitors and search engines alike and meaningful for each page of your site individually. Another on-page optimization technique would be to limit the number of characters in the title to 70 characters max, because otherwise it would exceed the character limit displayed in the Google search results with the excess characters cutting-off in the end.
Meta Description
The Meta description is important for the results described in the search engines and should consist of the most important concepts in a concise and meaningful manner. Avoid, however, the mere juxtaposition of keywords in the description, which could easily be taken as a bad on-page optimization technique.
Keyword Density
The ranking in search engines with a specific keyword is affected, including by the so-called Keyword Density, which is very important for on-page SEO.
Make sure to enrich your text with content-specific concepts. Please do not exaggerate and make sure that you don’t use a string of keywords.
If you are aiming for a specific search for a good ranking in Google, it is worthwhile to examine whether there are already existing texts on the concept. Optimize each page of your site only to a single subject / keyword that belongs to a single family. In addition, the accommodation of key terms associated with longer texts is much easier. The keywords should ideally also be found within the HTML tags used.
HTML Tags
In on-page SEO, when creating the text, you should ensure that the contents using HTML tags are appropriately structured, i.e. major headings with h1 (used only one per page) and relevant words or passages marked with strong, links and graphics, in principle, with title and alt attributes provided.
Graphics
Do not hide relevant texts, particularly important keywords in graphics or Flash files because the search engine's crawlers cannot read flash content.
Give each image a descriptive file name and a meaningful alternative for which reflects the content of the graphic or description. The alt text is important not only for visitors who have disabled the loading of graphics, but is also evaluated by Google and other search engines. So, be careful about tagging the images while performing the on-page optimization of your website.
File and Directory Names
Each document of your site should have a meaningful file name. It is of great advantage if one or two of your main keywords are included in the file or directory name. An important on-page optimization technique would be to use the file-naming in lowercase letters and numbers. Do it without any spaces or special characters.
If you place your file name next to an important additional keyword, then you have to separate them with a hyphen. Thematically related pages can be summarized in a directory.
URL Parameters
Static URLs are search engine friendly as they get crawled easily, recognized easily and hence ranked easily. In comparison, dynamic URLs have long URL length with various special characters, which are difficult to read and understand by users and only a few search engines can crawl through such URLs.
Internal Link
Your website must have a clear and intelligent link structure and all pages should be linked with each other to ensure full coverage of your site by search engine crawlers. Each page may in principle be accessible only via a URL.
Do not use the links in JavaScript, Flash and Java applets. Image maps are not included, as these are not read by the search engines and are not counted.
If you still want to control the internal linking of graphical buttons, do not forget to bring the alternative text, to ensure that users who have disabled the loading of images, can still navigate through your pages.
Avoid excessive cross-linking within your site as it can be seen as a spam by many search engines.
Link Placement
Another very important factor in the on-site optimization is the placement of the links on the website. Links, which are located within a longer text will flow from the search engines much higher than the single links in the footer. An extremely high value link is the one placed in the main navigation. Again, use descriptive text links that are directly related to the linked destination page.
Outgoing Links
Outgoing links on your website are important and are also used by the search engines for evaluation. The effect of the crawler is higher and better when the links come from related topics on your website. Your visitors will benefit from the high-quality outbound links, which is also valued by Google. So you can share without problems, some of your homepage (most relevant topic) links to external Web sites.
Web sites that have no external links are usually seen as outsiders in the network - even by the search engines.
Redirects
Usage of appropriate redirects is considered as the best SEO practice. For example, redirecting from non-www version to www version or vice versa helps in indexing of the web pages in one version only and avoids content duplication issues.
Robots Txt
The robots.txt is a text file in the root directory of your web space and specifies the index which search engines can read to know which links should be followed. Accurate distinctions from pages to pages should be made without the risk so that no pages consist of an error message.
W3C Validation
This is done to make sure that the source code of your web pages is clean and concise. This allows the search engine spiders to move more efficiently through your site. When search engine robots visit the website to add pages to their results, it gets much easier for them to understand the page, if it has been validated.
Creation of Simple Sitemap
A sitemap is a page that lists all links to the pages of the site organized by the category. It is similar to glossary section of a book and thus improves navigation. The sitemap is also useful for a visitor to understand scope/structure of the site. It also serves as a guide for search engines and should be ideally accessible from all web pages. You may also place it in the bottom (footer) of your webpage so an easy navigation system from user as well as search engine point of view. For the crawlers of search engine, sitemaps are highly informative.
Creation of Google XML Sitemaps
These files will contain all the URLs of the site just like the simple sitemap. Once these sitemaps are submitted & verified, we get useful data such as exact back-links to the site, number of pages indexed, the date when the site was last crawled, etc. which upon detailed analysis assist in reviewing SEO strategies.
Mobile SEO
Covering a diverse market segment, mobile web opens up a whole new dimension for greater market penetration for businesses to tap the evolving customer base. There are billions of mobile subscribers who use their handheld devices to search for businesses, products or services. As observed, mobile search is only at its startup stage (in India & across Global markets) and the phenomenon is going to increase manifold times in coming years. It is also indicated by major search engine players spending huge sums in innovating the few-face of mobile research.
Though mobile devices such as Windows Mobile, iPhone or other Android based tabs support opening up the webpage as it is on hand-held devices, having them customized for mobile phones adds to flexibility over the user interface as the mobile users are looking for a specific content on your website.
Basically all you need to do is alter or strip the content according to client’s capabilities.
Though companies can test what’s working or not working from their normal websites on mobile devices, however websites containing complex or dynamic content incur problems. Getting website customized for mobile devices includes optimizing it for specific mobile portals, directories and search engines.
Mobile Website Optimization Services
For mobile search engine marketing, gives companies a greater level of control over targeted content delivery, enabling them to observe how their website content is optimized for mobile users - hence increasing their site’s profitability.
Our expertise lies in customizing your websites for mobile devices and then building mobile scheme marketing strategies to make them better performing on mobile search engines. It involves various stages of site analysis to tracking performance and reporting.
Draw More Traffic to Mobile Website - This is accomplished by using mobile search, banners and other referral websites.
Induce Better Call To Action Links - While normal websites might have “Contact Us” links placed delicately on top/bottom/side panels, mobile websites need them more prominently for convenience at user’s end.
Caching on The Expertise - While promoting your products/services for mobile websites, preferential position is given to those products/services that perform significantly on normal websites.
Thorough Interface Support - Our designers & developers are apt at customizing your existing website for mobile devices. More so the changes made are significant and least noticeable for maximum returns. Your audience shouldn’t feel the dissimilarity yet have better accessibility as they access your website from mobile devices.
Regional Search Engine Optimization Services
Now companies vying for region-based business can have their presence strengthened with ’ Regional Search Engine Optimization services. While strategizing your regional SEO strategy, we aim at bringing your business significant competitive advantage through highly targeted audience directed towards your business.
Advantage ’ Regional SEO Services
Regional Keyword Research - Before we define your regional SEO strategy, we will conduct a thorough keywords research to identify the best suited keywords for your business.
Expertise - We have 8 years of Search Engine Optimization experience and remain the only experienced company in India to offer Regional SEO with translation and localized website testing services.
Regional Site Management and Maintenance - After implementing the regional search engine optimization strategy, we recurrently monitor your websites’ performance on search engines and further make adjustments according to the prevailing competition and market trends.
Top Quality Content Writing Services - We provide high-quality copy-writing services in multiple languages, according to your business supplie and target audience.
Attain Visibility Across Desired Markets - With our solid regional SEO strategy, we help you reach desired markets and have significant international reach.
Let Your Website Speak Your Client’s Language - Apart from website content in local language, you receive various other attributes pertaining to the focused market as well.
SEO for Google Places - Local Listing / Maps
Let Your Customers Have The Ease Of Finding You
Local SEO Services
Major search engines use this data while finding your business category to show for particular searches. They will not index hence display a business which is not categorized or listed inaccurately for particular set of keywords.
helps businesses connect directly with it target audience and improve presence of their business on the virtual world. We specialize in pull marketing techniques and local maps / directory listing is one those most effective ways. It provides ease at locating your business on maps / directories and also builds a lot of customer confidence in your business. Our digital marketing professionals influence data on all major local channels. This ensures broad business distribution and up to date profiles across all influential ancillary outlets.
We append data for domestic as well as multiple international local searches. From local maps / directory listings to new media marketing, we undertake all on behalf of our customers. Our ultimate goal is to provide comprehensive online marketing services by focusing on Push & Pull Marketing Techniques.
Collectively our initiatives are reflected through higher SERPs, Mobile Searches and GPS devices.
Your business name is your identity. It is one of those important attributes that indicates everyone about your operations in a specific region. If your business nature allows you serving international local markets, you should get your company listed in all the influential local online directories of those regions.
Social Media Optimization
· Social Media Process
· Myths About Social Media
· Social Media for B2B Market
· Social Media for Different Industries
Social Media Marketing / Optimization Services
Imagine your content being virally promoted by thousands and thousands of people among their peers and referred to in their contents. Today, social media marketing is allowing companies and businesses to present to their audience the right kind of brand personality and encouraging them to relate to their business as a friend. Enterprises now more than ever before, need to monitor their online brand reputations, and provide a timely response. Our experienced team at , through its vast expertise with social networking tools and social media services, would work towards getting the best out of your interactions with the end consumer.
Social Media marketing is all about engaging your customer and building online reputation management with progress of your organization, providing them in-depth coverage of all your events and happenings and keeping them up-to-date with everything new related to you. With us, you not only explore the length and breadth of the prowess that we have at handling and working with all kinds of social media platforms, but also gain valuable insights into the highly effective medium which social media could be for your business.
Through extensive research and functional implementation of strategies, we make sure that you reach your targeted customers online in the most efficient of ways. Your organization and would always be a potent partnership which would secure a widespread web presence for your business through social media optimization, making your business alive to new opportunities at every step of the deal.
We understand the importance of a sensitive approach to dealing with people on social media. Our SMO experts are skilled in the art of dealing with people on social platforms so as to successfully convert the browsers into prospective present and future buyers, much to the delight of your business. With us, you never miss out on the most miniscule of details that could in any ways effect your business activities both on and offline.
Social Media Optimization Process
Social Media Process: Key Attributes:
· 1. Community Activation & Call-To-Action Conversations
· 2. Innovative & Influential Ideas
· 3. Prompt User Participation and Engagement
· 4. Increased Reach & Connections
· 5. Business Relationships and Connections
· 6. High Intent, Keyword Rich Content
The two attributes high on ’ Social Media Optimization process are right approach to tone/flavour-ability and content relevance. High requisition for these attributes is fairly self-evident - not only had it to ensure that the demographic audience is responding to the initiated dialogue but also remained connected or bonded as well. Please go through the chart below to know about our process in detail:
1. Keyword Rich High Relevance Content
· Initiate a Dialogue
· Speak to Audience
· Solve buyer’s problem
· Take Feedbacks into Account
· Provide Information via
1. Picture
2. Videos
3. Blog Posts
4. Article
5. White Papers
6. Case Studies
2. Content Syndication
· RSS Feeds
· Social Marker
· Ping
· Tweet & Re-Tweets
3. Content Publishing
· Blog
· Videos
· YouTube
· Micro blogging
· Forum Submission
· Events
· Podcasts
· Social Network integration
4. Social Network Conversations
· Feedbacks
· Remarks
· Dialogue
5. Company Website
· Increased Traffic
· Contact Form Signups
· Business Inquiries
Myths About Social Media
What To & What Not To Expect From Social Media
If you are a browser, you would know how Social Media is sweeping everyone’s life and increasingly serious businesses are also becoming a part of it to make their presence felt in the domain. Though SMM – Social Media Marketing is a rapidly evolving and highly sophisticated platform, marketers and business executives are still struggling to come to terms with it. They wonder is their approach appropriate for the medium, are they being too corporate-like or too casual, whether their efforts are enough or not and so forth.
Apart from this, many businesses take it as a medium of increasing sales and getting surplus inquiries, which when at later stages is not so greatly fruitified and then they lose interest in social media. Also, many organizations find it hard to draw time for these recurrent activities and never consider taking plunge of the evolving phenomenon. All these things perhaps happen due to certain pre-conceived assumptions and myths around social media.
Here, we have tried to demystify the doubts and give a clear picture:
Social Media Brings Business - Not necessarily. You may receive few consumers/clients approaching via this channel, but there is no guarantee. Social Media is in fact a platform for Brand Building & Reinforcement, hence making your audience know about your existence. So, the next time they visit your website or physical store, they may recall some wonderful post by your company or visually remember the look & the feel of your social media account.
Social Media is Easy & Anyone Can Handle It - Fundamentally, people notice a lot of conversations going around via the platform and mistake that anyone can handle them. On the contrary, the person making various statements and responding to comments is in fact representing your business. Hence you need to be very careful before putting your company’s reputation into anyone’s hands.
Social Media is Only For Younger Generations - False. The average age-group of FaceBook user base expands across 15 year olds to 55 years age groups. Even though the official minimum age of becoming a FaceBook user is 18 years, teens often false it by mentioning it a little higher.
Social Media is Not A Serious Business, Hence I don’t Need it - Though there are certain business niches such as defence equipment manufacturers or those supplying packed food to border protection organizations, they don’t need be on social media. However, the platform is highly rewarding for FMCG companies, brands, service providers like hotels, tour & travel companies, to other small to medium product/service providers. Companies can also adapt a varied approach - paid social media marketing/advertisements to make their presence felt in the virtual social domain as well as receive business.
Blogging is A Waste of Time & Efforts - Completely disagree. This myth arises from the fact that companies see a lot of noise about endless type of updates on blogging platforms. They think when someone else is already talking about something then why would anyone follow their own blog post. On a contrary, you might know a varied thing that you may like to bring in notice through this platform. As an example, being a business you must be facing a lot of questions regarding your business standards, processes, etc. you can answer all of them via blogging.
Is Social Media Relevant to My Business
Being A business why should I care about Social Media?
Social Networking via Social Media is almost synonymous with online PR, LinkedIn, Facebook, YouTube, Flickr, Forums, Blogging, Community Building, Conversations and a lot more. With the days passing by, it has become a quintessential tool to succeed, be it big business houses or small and medium enterprises (SMEs). While earlier PR & Branding meant huge expenditure and simultaneously brick-and-mortar presence, Social Media has added itself to the list due to surplus audience present on the medium. However, there are businesses who assume that the medium is meant for FMCG manufacturers and B2C products market segment.
The fact is Social Networking via Social Media works equally well for B2B marketing channel as well. These are easy-to-access platforms that allow digital communication and collaborations through a myriad forms and corporations cannot afford to ignore it. With the advent and adoption of social media tools, individuals are easily and quickly finding the trusted peers, share opinions and businesses in turn learn about their experiences with products and services purchased. One can term it as a disruption to conventional corporate communication approaches, but these are more real, more concrete.
Simply put, the advent of Social Media is to word-of-Keyboard communication, which is much more efficient & effective. Here, you can measure the value in many different ways – not only monetarily. Furthermore, the intent of all B2B marketing tactics is not between a seller & a buyer but various individuals associated with a specific business entity and all of them have their own say over business decisions. Here social media proves more relevant as the ultimate consumer is clearly an individual.
What is the biggest challenge your industry/company facing today?
See, how Social Media fits perfectly Into Every Single Situation:
Case-I
Severely Competitive & Saturated Markets
Regardless of the degree to which they think they will grow, all companies face the common challenge: Market Saturation. With a severe competition coming from all sides, there is a little scope about Price being the leading competitive differentiator. It is perhaps one of the key elements to affect consumer decision; however all have been done to cut down costs and but the attempts didn’t prove any significant results in long run as everyone else followed the suit. So, what’s the remedy for never-ending market saturation dilemmas?
As we see when the market it getting highly clogged due to severe competition from peers, companies need to build an extra link with their audience & perspective consumers where they give them the ease of connecting with you, directly. Where they can effortlessly approach you and tell you how great or bad experience they had with your business – products/services. They give you feedback & inputs that help you solidify future business strategies. And the only such platform is various Social Media networks.
It is one of the most crystal clear platforms. Here you are not being a dictator or only “shouting” your assets, but this is where you can hold real & meaningful conversations, receive feedback/inputs, and let everyone see how you are doing in the market out there. You receive positive feedback, bingo, thousands of your followers know about that. You receive inputs or negative feedback, you improvise, in turn your audience knows that they matter to you.
Case-II
Cut The Clutter & Stand Equal Amongst Biggies With Social Media
In non-social media days, branding building & PR exercises meant huge marketing expenditure for brick-and-mortar presence. Being a small or budding business, you don’t have that kind of money to compete with major brands/players in your industry; they have marketing budgets beyond your turnover even. What do you do in such a situation?
Either you chart out a niche for your business to focus at or collaborate with other small players create a virtual big fish and cover greater markets. In either case, you need to approach your audience – your niche market segment & business collaborators and state your hold to move further in the direction.
Social Media is easy-to-access platforms that allow digital communication and collaborations through a myriad forms. With the advent and adoption of social media tools, individuals are easily and quickly finding the trusted peers, share opinions and formulate stronger relationships.
Case-III
Commodity Segment Gets Sorted With Social Media
Consider the case of commodity market segment where products/services have no clear distinctions between each other as they are governed by parallel industry rules/regulations. However, the competition is tough as each marketer tries to cache on strong soft-selling features. Social Media is the additional solidified point of contact where consumers define the business decision with ease of communication and trust factor.
Do you afford to miss a single significant link to connect with your audience? Then why not leveraging on Social media Optimisation!! Contact us now and learn how to we do it for you.
