It is no secret that Google is one of the most popular search engines and it enjoys a market share of 67 percent to 70 percent in the internet search industry. When 67 to 70 percentage of the internet users are going to be using this single most powerful search engine to look for the services and products they need, you need to make sure that your reputation in this search engine is clean. You cannot afford to have any negative feedbacks and reviews featuring in Google results.
Today internet users are becoming increasingly cautious. As internet transactions do not have any direct human interaction, consumers tend to double check on the credibility of the service providers by making a complete research on the internet about their service providers. If you happen to have an angry customer and if her or she goes wild and starts posting negative feedback about your service in social networking platforms, search engines such as Google are likely to pick up those reviews and feature in the search results. One of the things that you can do to push down such feedback and reviews in the search results is to publish several press releases. When it comes to online reputation management, press releases are most effective way of combating negative feedback that appear on the top of the search results page. Search engines give priority to press releases over the other content types as press releases are meant to provide the internet users with some latest information regarding the area of their interest.
Secondly, you need to make sure that you constantly check online for the presence of any negative remarks on the web. One of the ways of doing this with Google is to set automatic alerts for specific keyword strings when any new information is posted on that search term, Google will update you. This will help you be on top of the status of your reputation in Google. You can set alerts for your brand name so that you can attend to negative remarks and feedback as soon as they appear online. Prompt attention is the key to successful online reputation management.
Added to taking defensive Google reputation management, you also should make sure that you take some proactive steps to build positive image about your brand, products and sales. You can do this in the form of social bookmarking, product or service reviews etc. Projecting such a positive image about your brand will guard you against negative online reputation and minimize the damage caused by those negative feedbacks and reviews. You need to spend a considerable amount of time to protect your reputation on Google.
Today internet users are becoming increasingly cautious. As internet transactions do not have any direct human interaction, consumers tend to double check on the credibility of the service providers by making a complete research on the internet about their service providers. If you happen to have an angry customer and if her or she goes wild and starts posting negative feedback about your service in social networking platforms, search engines such as Google are likely to pick up those reviews and feature in the search results. One of the things that you can do to push down such feedback and reviews in the search results is to publish several press releases. When it comes to online reputation management, press releases are most effective way of combating negative feedback that appear on the top of the search results page. Search engines give priority to press releases over the other content types as press releases are meant to provide the internet users with some latest information regarding the area of their interest.
Secondly, you need to make sure that you constantly check online for the presence of any negative remarks on the web. One of the ways of doing this with Google is to set automatic alerts for specific keyword strings when any new information is posted on that search term, Google will update you. This will help you be on top of the status of your reputation in Google. You can set alerts for your brand name so that you can attend to negative remarks and feedback as soon as they appear online. Prompt attention is the key to successful online reputation management.
Added to taking defensive Google reputation management, you also should make sure that you take some proactive steps to build positive image about your brand, products and sales. You can do this in the form of social bookmarking, product or service reviews etc. Projecting such a positive image about your brand will guard you against negative online reputation and minimize the damage caused by those negative feedbacks and reviews. You need to spend a considerable amount of time to protect your reputation on Google.
